The next Euresa seminar will focus on the “changes to distribution networks in the post-Covid period & the digital age”. It will provide an opportunity to discuss the choices made, any working hypotheses and ongoing projects aimed at rethinking the organisation of networks, both physical and digital, to adapt them to new requirements and new uses but also to share feedback, first results and initial lessons learned so far.


Click here to see the detailed programme


The programme is structured around three themes:
  1. The future of agencies in the post-Covid period and the digital age (What new mix of activities for agencies? In the face of fall in numbers visiting, how can agencies be made profitable by sending them added-value flows?).
  2. Towards greater porosity between physical and digital (When are the handovers between the human and the digital taken? Where, when and by whom should the portfolio work be done? With which new tools?)
  3. Digital distribution and new distribution models (How to develop online sales, which still account only for a small part in the distribution?