is your friend in the know: your beauty-obsessed BFF with a passion for fashion and lifestyle. But alexie is not just a glossy exterior. We are not simply another fashion blog . We understand that even if you love clothes and can name all the designers, it does not mean you always feel sure of yourself. It does not mean you can not do it.

If you are a conscious but not confident, then do not worry too much. Our articles are intended to provide style inspiration for savvy thirty-somethings - without breaking the bank or condemning you to the proverbial fashion shelf. We love to break down and make them better. Substance, with style (and the odd sequin).

Visit us at: Alexie